Being local means we are the consumer. We know what's hot and what's not. When the two parts of the Ikal are not aligned properly it leaves a gap that looks like a smile, we as Saudis, refer to as a "laughing Ikal". "The laughing Ikal" has been the source of mockery
and humiliation for absent-minded Saudis; this negative impression is what the Saudi consumer will have if this occurred in your ads.